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Aimiuwu, E. (2012). Does Social Capital in Social Media Equate to Revenue? Americas Conference
on Information Systems Proceedings, Paper 1, 1-11.
The primary audience for this case study is business students who are taking classes in e-commerce, Web 2.0, social media, online business, business strategy, and internet marketing. Due to the fact that many Americans today are having problems with employment and income, but still have time to spend on Facebook or other social media, it may be the right moment in internet marketing history to utilize a social medium they are already wedded to as a platform to make some revenue. The objective is to find out whether utilizing Facebook “friends” on a daily basis can actually be an efficient way to increase Google AdSense revenue rather than relying on search engines to bring customers or clickers to their websites without asking their social capital (Facebook friends) to intentionally click on AdSense advertisements. This case is about the effect of Facebook on Google AdSense revenue based on web content search.
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